To define “effective website”, it is a web site that is visually impressive, has simple easy to read relevant content, full of functionality useful to your business, 100% expandable and will rank in search engine results.Justin Bourne - Creative director
Check list to producing an effective website:
- Domain Name – get the best name to reflects your companies name, is short and if you are local get a .com.au, it means your local or an Australian business.
- Hosting provider – popular and low cost, we have hosting providers, we recommend, due to great service, low cost and reliability.
- Site Plan – plan out your site as a site map prior to any build, so that you can make all the changes simply, you can identify easily what and how many images are required, what content will be used, identify keywords, allows for a good clean navigation for the site. The more time you spend planing the more cost effective the build will be and you can identify stages to fit with your budget.
- Logo files – artwork of the company logo and business look will help translate it to the web site?
- Images – good images are essential, at a usable size 2000px wide ( Retina ready) , – a picture tells a thousand words, and can be the hook to get customers to stay on your site, and pick up the phone and contact you.
- Content – This is the information that is not only read by your potential customers and also contains the important keywords which search engines use to rank your site. Keep it simple, informative and too the point, you can finesse you content and identify your important keywords to get your content working hard for your site. Recommended 300 words per page.
- Search Engine optimisation (SEO) – this is basically identifying specific words that relate to all your services and business. Ensuring that they are used correctly through out your site and appropriately is the key to SEO. Search engines are very clever in how they use your keywords and if they are not relevant to the content or meta data in your images content may have a negative effect on your rankings.
- What do you need the website to do? – Understanding what you would like your web site to do effects, websites are dynamic and flexible, changes can be made in real time and can interact or capture data. Understanding the potential of your website is the key to your long term strategy as it will evolve over time to become an integral part of your day to day business. e.g. online brochure, news, blog, product information, portfolio or online store.
- What is your budget? Websites should be broken into stages for a number of reason, to keep the cost down, to justify the value v’s traffics, allows for training and resource allocation, as an effective website requires time and staff to manage it.
- Social media? Although social media is separate to your website, it should be included as part of your digital solution, if you use it. It is how ever pointless to include social media on your site, if you don’t actually use it, so if you have a Facebook site linked to your website but don’t use it, it could have a negative effect on visitors to your web site. Social media is an effective way to push information to your friends or customers, depending on your usage.
FREE Site map and website planing with every purchased website FREE No obligation Quote and for the month of January if you order a website we will do the site map for Free. Valued at $250.00.